After the Civil War, an insurance company offered Robert E. Lee a considerable amount of money
for the use of his name.
Lee replied
"I cannot consent to receive pay for services I do not render."
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The ProblemEvery company needs to Generate Business Leads if it wants to increase revenue and grow. The problem with most traditional approaches is that they require a sizable up-front investment, and there is no guarantee they will produce results. Consider television advertising. There is considerable cost to produce the commercial, and substantial additional expense to air it. Hopefully it will increase your sales enough to more than cover your costs. If it doesn't, you're still stuck with the bills.Now consider the No-Risk Business Leads approach. We negotiate a price per lead. There is no up-front cost to you, and if we don't deliver any leads, you don't owe us anything. Just like Robert E. Lee, we cannot accept payment for services not rendered. Depending on your business, we may be able to arrange payment based on sales instead of leads. Our ApproachFirst, we need to learn about your business. Who are your customers & what are they searching for? What is about your company that makes you stand out from your competitors? We will then do some research on Internet search terms that your customers may be using. After this, we will develop a simple, straightforward web site that touts the advantages of your products and / or services. This web site will include a form through which potential customers can request a quote from you. Our company pays all development costs for the web site, you pay only for the leads.Depending on the search terms, it may take us some time to get the high search engine rankings needed to generate significant leads. If you are looking for results next week, don't call us. However, if you're looking for a way to generate leads month after month, we can help. We Are Lead GeneratorsOne thing we keep hearing from potential clients is We Already Have a Web Site. It doesn't matter to us whether you already have a web site or not. We are not web designers, and will not do anything to your current website. The website we create is just a tool to generate leads. It won't be anything fancy, but it will bring in potential clients. |
Pete Benner at the Indianapolis Horse Expo
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Case Study - Pete Benner & Indiana Pole BarnsPete estimates that he gets about 10 leads per month from the web site. He generally gets a sale from about 1 out of 10 leads. He pays $20 per lead, so his cost is $200 per sale, which represents good value for him. Pete lives in the Indianapolis area, and occassionally he gets leads in the distant corners of the state. He turns these over to other salesmen, which is a good way to make friends. After the website was in place for a while, we reviewed the searches and hits for the Indiana Pole Barns site. While we were number one in Google for searches such as "Indiana Pole Barns", there were terms where their was room for improvement. These included:
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